If you’re like most people, you may not know exactly how your Wifi works, you just know that it does. Thanks to the brilliant minds at companies like Cisco, you don’t have to figure out the inner-workings of modern technology—they’ve taken care of that for you.
Connecting The World
Cisco’s is the world leader in supplying networking software and services. In fact, 85% of all Internet traffic in the world travels across Cisco systems. Cisco goes so far as to say that they built the Internet, and it’s not hard to believe with such a huge majority of usage.
Cisco offers both products and services. Some of their product offerings include routers, next-gen firewalls, and servers, among many other things. They offer advisory, training, and management services as well, all of them intended to help businesses achieve the highest possible level of interconnectivity.
From The Birth of The Internet and Beyond
Cisco was formed in 1984 by a couple of Stanford graduates who had perfected a system of linking their two computers while working in different departments.
In the late 80s and early 90s, Cisco grew rapidly by selling their routers and assisting companies with networking efforts within their businesses.
Cisco is credited with having created the concept of an Internet of Things, which essentially refers to physical objects that are linked together through the Internet by embedded microchips. This concept allows all sorts of devices to communicate, and is projected to be worth $1.9 trillion in 2020.
Taking a Bite of The Profits
Some of the biggest Cisco competitors are names you’ve likely also never heard of—like Juniper and Alcatel-Lucent. That’s because, like Cisco, these companies primarily sell products and services to other businesses, which is why they’re in direct competition.
Juniper is also headquartered in California, but Alcatel-Lucent is a French company. However, both of these companies have a disadvantage against Cisco when it comes to experience: they were founded in 1996 and 2006 respectively.
Out of The Public Eye
Cisco may just be the biggest company you’ve never heard of. That’s because, although their products and services are incredibly widely used, it’s almost always at a level that the average consumer doesn’t know about.
Because of this, Cisco doesn’t garner much public attention, and certainly doesn’t advertise itself through any traditional means.
Out of Sight, Still on The Mind
Despite its relative invisibility for consumers, Cisco still makes headlines due to the nature of its business. In fact, being the giant that it is, Cisco sometimes faces repercussions for situations it didn’t even cause directly, like national security leaks or government standoffs.
However, Cisco has reached a level that it can stand to take a few punches and still bounce back. As a company, Cisco has exhibited awareness that such drawbacks are simply part of doing business in its industry.
Stronger Than Ever
Cisco isn’t just holding its ground in the IT space, it’s growing. Now ranking 6th on Fortune’s Top 100 List, the company jumped 42 spots from 2018. Cisco has made the list for 22 years, and after earning nearly $50 million in revenue in 2018, it seems clear that this technology giant still has its best years ahead.
What’s more, Cisco has more than 2,800 job openings, speaking to its continued growth despite plenty of competition.
Though relatively unknown by most average consumers, Cisco has shaped and will continue to influence the modern world in more ways than most realize.