That’s a close literal translation of Lino Perros, which is a little poetic when you think about it. This handbag’s designs are fresh and exciting, and they feel familiar and warm. Like a little dog companion that’s made from the most beautiful materials.
These handbags are cute and functional, sexy and high fashion. Managing director Sanjay Dua brings a youthful and focused vibe to the business of making handbags. His own personality carries over to the design of the handbags, giving them their own vibrant personality as well.
Great Bags and Great Prices
Lino Perros was founded in 1999 by designers Sanjay and Natasha. This design duo brought new and exciting ideas to the world of handbag fashion from the outset with their highly trendy accessories and beautiful bags. They wanted to not only innovate, but to create an entirely new style of handbags and accessories.
Once central concept from the beginning of Lino Perros was to offer products that would work for any occasion. Stylish, high quality bags at prices that were within reach. Authentic, appealing designs with the highest level of quality possible, that’s what Lino brings to its customers in India and across the globe.
Lino Perros isn’t in this alone, it gets a great deal of support from its parent company, SAPL. This gives it both an added sense of stability, and
Sumitsu Apparel Private Limited (SAPL) is a large conglomerate apparel business based out of India. It has a major presence in more than three hundred cities across the subcontinent. The company manufactures a wide range of apparel, including shirts, shorts, trousers, blouses, t-shirts, polos, tops, skirts, and accessories. The company makes clothing for children, men and women. Its products are available all over the world as part of its brand family, which includes Lino Perros.
What keeps SAPL and its subsidiaries on the cutting edge is that they are focused on domestic marketing and product development. Rather than copy what’s out there from other designers across the globe, this company wants to deliver wonderful Indian made goods to the people of India.
Growth and extending the brand further into the domestic market are key for Lino Perros and for SAPL. Expanding the footprint within India to get to that home grown success, that’s what SAPL and Lino Perros are all about. They are focusing their energy particularly on the market in India, which gives them space to be much more detailed and in depth about their marketing plan. They are about focusing on a smaller area, and doing it well, opposed to spreading themselves thin.
Lino Perros has expanded and refined its marketing efforts over the years, working to reach a deeper audience in its native India. The company now works with a full circle marketing plan that includes social media, print, radio, and television.
It’s also using brand ambassadors to share its brand message, including popular actress Katrina Kaif. The company targets millennial women with its chic, sophisticated, and elegant style. Extending its reach in the social media age has been a bit of a challenge for this pre-social media company. A recent renewal of its marketing philosophy and tactics are hoping to bring the company a broader customer base.
Lino Perros sets itself apart in large part because of its focus on customer satisfaction. The customer care levels for this company are off the charts and it’s one of the fastest growing companies in the luxury brand marketplace.
High commitment to innovative handbag manufacture, backed by solid customer support, has led to hordes of satisfied customers over the course of Lino Perros’ product lifespan. With twenty years already in the handbag business, expect this company to continue to grow and prosper well into the future.