Everyone has stuff that they need to take with them.
The House of Tara specializes in backpacks that are expertly designed to carry a whole bunch of stuff, the stuff that life is made of. Everything that you need to store and take with you wherever you’re going will fit in one of these stylish and hassle free rucksacks.
House of Tara totes are primarily made for and marketed to students, but they are used by people of all ages and occupations.
One central philosophy of this bag maker is that the user should be connected to the bag. There’s a deep appreciation here for how intimate a person’s stuff can be, how important it is to the individual. Storing and carrying that stuff is about connection. This is reflected both in the design of the backpacks, which are meant to be as efficient and usable as possible, and the aesthetic of the backpacks.
Rather than just a utilitarian piece of fabric and leather whose only purpose is to get from one place to another, House of Tara proposes that there is joy to be had in the relationship between person, stuff, and rucksack. This has to do with knowing that your personal items are organized and safe within your bag. It is about feeling a sense of security and confidence that you know exactly where your things are, and that they are in a backpack whose design you can feel good about.
Decades of Bags
House of Tara has been in business for more than twenty years. The company has a professional team of designers that work out of its base in New Delhi to create bags that are of the highest quality. There are more than one hundred designers and support staff working at the company’s base in Okhla Industrial Area in New Delhi to craft the unique style of House of Tara. Every single piece starts with a team developed creative brief. This lays the groundwork for production, ensuring a seamless and efficient process.
In fact, House of Tara’s entire process is divided into the two areas of design and production. By separating these two divisions out. House of Tara is able to get maximum creativity and maximum production.
More than Bags
The company has expanded far beyond rucksacks, making a line of bags that include sling bags, totes, laptop bags, duffles, messenger bags, ang clutches. There’s even more as well, with House of Tara now making home decor, soft goods, pendants, necklaces, bracelets, earrings, and even a line of sandals.
The company’s products are sold at its exclusive stores across India including its flagship store in Good Earth City Centre Mall, Gurugram.
Since its start in India, House of Tara has spread its mission of rich design all over the world. The company’s products are available at Anthropologie, Free People, and World Market in the United States. Guess and Max Mara offer House of Tara products in Italy. Seafolly sells the company’s products in Australia. These are only a few of the top retail partners of House of Tara.
Though House of Tara is known for its bold designs, it has run up against a series of issues with product quality. The company has been accused of taking shortcuts to increase profits, leading to bags that bleed color or have poor stitching. What remains the same is the strong aesthetic and brand identity of House of Tara. The bags and products that come out of House of Tara are distinctive and easily recognizable as different from other brands. This company offers unique and attractive bags to customers all over the world.