What does an ideal Friday night look like to you?
If you’re like most people, it probably consists of coming home, kicking off your shoes, and pouring yourself a drink to unwind from the week. If your drink of choice is a nice cold beer, there’s a fair chance that it’s made by Anheuser Busch.
A company that long represented itself as America’s beer, Anheuser Busch has changed quite a bit in its centuries of existence, but some things have remained the same.
Beer for All
Anheuser Busch operates with a single goal: to bring great beer within the grasp of every consumer. With more than 100 brands operating within the Anheuser Busch sphere, they achieve this goal through a scientific approach to brewing, constantly reinvesting in their facilities, and exploring more sustainable practices. Their mission to become greener and more sustainable is not only good for the planet, but also helps consumers feel good about buying and drinking their beer.
With more than 18,000 employees working under their umbrella, Anheuser Busch doesn’t just make lager anymore. They have something for everyone, and are constantly reinventing old favorites and creating new favorites to widen their consumer base. They make their products with the aim of unifying communities and bringing people together, which is so important in today’s polarized society.
The American Dream
In 1860, a soap maker named Eberhard Anheuser purchased a volatile brewery. A year later, he brought on his son-in-law, Adolphus Busch, to assist with operations. In 1876, the company introduced a light beer called Budweiser, and this easy drinking beverage catapulted the St. Louis brewery to stardom.
From the introduction of Michelob and Bud Lite to the acquisition of many other brands, Anheuser Busch thrived for more than 130 years after that initial success. It was this continued triumph that attracted beverage industry giant InBev to purchase Anheuser Busch in 2008.
Now, the company that is so well known for being all American is, in fact, foreign-owned, though it does still operate independently with leadership local to the St. Louis headquarters.
Anheuser Busch is the self proclaimed (and relatively undisputed) king of beers, but that doesn’t mean there aren’t some other companies out to take a bite of market share. Brands like Coors and Heineken may not have quite the following of Anheuser Busch’s Budweiser, but they’re not exactly failing either.
Now that it is a part of global giant InBev, Anheuser Busch can essentially topple any competition as they have the resources of an even larger parent company at their disposal.
Playing on Nostalgia
Anheuser Busch is a historic company; as such, they’ve been known for many different things over the years. Their famous Clydesdales are one such characteristic hallmark, and they’ve recently begun using them in current ads to explain that the company is committed to returning to a more natural, sustainable way of creating their products.
This sort of message may prove valuable given that Anheuser Busch was criticized in 2018 for funding a study about the long-term effects of alcohol on the body. Critics felt that such a study being funded by an alcoholic beverage company was a conflict of interest.
Regardless of any bad press, Anheuser Busch clearly isn’t hurting too badly. In 2019, Budweiser (the largest brand under the Anheuser Busch umbrella) sits at 24 on the Forbes list of The World’s Most Valuable Brands. With a value of more than $27 billion, Budweiser alone is a giant in the beverage industry.
With more than 160 years behind them, Anheuser Busch appears to only be getting better (and more profitable) with age.