When you think of Disney, there are probably images of princess and cartoon mice that flash in your head, and while that’s not incorrect, the company represents so much more than that. What was once a small animation studio has grown into a global force, and Disney just keeps picking up speed.
Imaginative and Inspiring
Disney aims to inspire and entertain through the use of particularly good storytelling, something that they have mastered better than any other entertainment company. Though you probably know Disney owns more companies than just those that bear its name, you probably don’t realize just how many brands this entertainment giant controls.
Some of the largest of these brands are ABC, Marvel, and Pixar. Of course, Disney also operates theme parks around the world that all draw millions of visitors every year, so the company has truly mastered the art of entertaining consumers in practically every way. As they continue to acquire more companies and crank out blockbuster after blockbuster, it doesn’t appear that Disney’s grasp on the industry is loosening.
One Man’s Dream
Laugh-O-Gram studios, the precursor to Disney, was founded by Walt Disney and a friend in 1922. Around 6 years later, Walt began producing his first Mickey Mouse cartoons, and success soon followed.
In 1937, Disney created Snow White and The Seven Dwarfs, the first of what would eventually prove an incredibly lucrative line of princess-based films. Eventually, Disney moved into live action films after having gained success with cartoons, but the company produced fewer movies in the ‘70s and ‘80s, and they weren’t exactly thriving during these decades. In the 1990s, however, things turned around and Disney once again became a major player in the film industry.
Since then, the company has steadily acquired other brands, and has cemented itself as the most major entertainment company in the world.
A Giant Among Giants
With so much money to be made in the entertainment industry, it’s no surprise that all sorts of entertainment companies have entered the market since Disney’s inception. Some of the most major of these competitors are Viacom, Time Warner Cable, and Fox.
Despite the steep competition, none of these brands (despite being well established) can keep pace with Disney’s innovation and growth, not to mention their continuous stream of new releases.
Where Stars are Born
Disney is in the unique position of marketing their products rather than their brand, and that means that they technically have all sorts of celebrity endorsements. This is because Disney’s movies feature some of the most recognizable stars in the industry.
Additionally, plenty of today’s Hollywood elite started out as child stars on Disney Channel, like Joseph Gordon Levitt and Ryan Gosling.
Skeletons in the Closet
Disney has faced its fair share of scandals over the years. From Walt Disney’s reported antisemetic views to cries of unfair pay from theme park employees, the company has mostly been able to sidestep any major fallout. One big blow to public appearance came in 2017 when a major creative force in Disney’s animation department was accused of inappropriate conduct toward women, but he was quietly removed from the company.
Despite any misgivings, Disney is still number 8 on the Forbes List of Most Valuable Brands, with a value of more than $52 billion.
As they inch toward their hundred year anniversary, Disney is looking more powerful by the day.