Karaoke was an oddly apropos inspiration for Kara handbags.
Founder Sara Law named the company after karaoke, which means empty orchestra in Japanese. Kara itself means empty. The idea behind the name is that emptiness is beautiful, inviting her customers to see their own beauty reflected in the designs.
Kara bags were designed for the workplace.
These are functional, practical bags that are intended to support things getting done. There is inspiration in the designs, but that inspiration is more about what works in the real world than what looks great on a runway. This is relatively rare as other high fashion brands often design and market incredibly inefficient products that lean towards style over usability. Kara, on the other hand, wants both.
Law has said that every day life is her biggest muse, giving her a constant stream of design inspiration for her line of uniquely functional bags. The designs are beautiful, but not showy. They are intended to become a part of the wearer, rather than to stand out as something to look at. It’s all about professional integration and functionality.
The company sells its functional and carefully thought out pieces both on its website and in retail spaces. Products are available worldwide.
Variety is the Spice of Life
Today, Kara has expanded to a vast line of bags to fit any kind of taste or need. They design for many different types of people and occasions, which makes their products versatile yet individual.
The company makes travel bags, shoulder bags, laptop bags, clutches, wallets, sling bags, and accessories. These designs are often innovative and buzzworthy, premiering to online media fanfare and excitement.
Kara has in part made its name in the fashion world on the high profile people who love the brand. Actors, models, and celebrities are enchanted with the innovative design and high quality of Kara’s products. On the other side, the company works to keep its bags and accessories affordable so that it can reach a wide audience.
Fabrics include things like lamb shearling and pebble grain leather, luscious materials that are durable and practical while being deeply tactile and gratifying.
New York Style
Kara was created in and is still based out of New York City. The company’s office is now in Tribeca, leaving its original CFDA incubator space in the garment district. The company has a traditional start up story, starting out with founder Sara Law’s savings as seed money before hard work and smart moves got the attention of outside funding sources.
The company has grown tremendously since its founding in 2012, expanding to a distribution center in New Jersey to accommodate the demand for its products. In addition to expanding physically, it has also grown more popular. More people than ever before know the name of Kara, and it has become a prominent name in the fashion world.
The world has taken notice. Forever 21 copied an entire design line of Kara. Rather than take action, Law turned the event into an inside company joke with her employees. That kind of wickedly sharp sense of humor and realness is central to the appeal of the founder and of her brand. Rather than sue copycats, Law reinvests the tens of thousands that she’d spend in lawyer’s fees back into her company.
What makes the premium real for Kara is the functionality and the quality. Those are aspects that can’t be copied by bargain basement versions of her designs.
The city itself is an inspiration for Law’s designs. Made for the pace of modern life, these are handbags that lend themselves to daily wear and daily adoration. No wonder Kara is one of the rising stars in fashion handbags.