Spicy, sweet, and always fresh. Peperone is a Delhi based handbag company with an Italian vegetable name.
Peperone means pepper in Italian. That idea of sweet and spicy freshness is exactly what Peperone is all about. This luxury handbag company uses pops of color, clean lines, and luxurious materials to craft handbags that can resonate with its youthful market.
Every Day to Every Night
Peperone has created a wide ranging line of handbag designs that can follow its customers from the day into the night. The company sells a huge assortment of items that are perfect for use during the day as well as heading out to a party at night.
Affordability is key here. Reaching a wide audience means customers need to be able to afford those bags, or else there is no market. By keeping its prices low, Peperone is working to build a base of loyal customers who fall in love with the bags. They want customers who come back again for all of their handbag needs, whether they’re going out to work or out on the town. Affordability also greatly expanded their demographic. Peperone does not want to be a company that is exclusive for the rich, and opening up their products for a wide range of people is a critical part of their mission.
Ten Years and Counting
Peperone has been manufacturing and distributing its high quality handbags all over India since 1999. Offering a whole host of products, Peperone has stayed in business by appealing to a huge variety of consumers.
This New Delhi based company now sells ladies handbags, men’s wallets, women’s wallets, key rings, and more. The company aims to provide consistent and superior quality to its customers so that it can better enrich the domestic customer base that the company has worked so hard to build.
Peperone is a subsidiary of Raka International, a major Indian manufacturer, and exporter. This relationship allows Peperone to push out of the domestic market and to market its products all over the world.
Raka’s family of products includes everything from handbags and wallets to personal accessories and even paper goods. The company prides itself on using the newest and most rigorous manufacturing technology available to improve its lines of products.
The goal of Raka is nothing less than perfection. This is a company that prides itself on being the best quality and at prices that its customers can afford. For this company, it’s all about where care meets innovation.
Expanding the Branding
Peperone has created a brand ambassador experience that’s unlike anything else that’s been done before. While most companies use actresses or sports celebrities to promote its products, Peperone decided to go for something drastically different. Guided by Brandlogist Communications, Peperone worked with a clever social media coordination campaign to bring its online users offline. To that end, the company has gone online to enlist real girls to be its brand ambassadors offline.
The CEO of Brandlogist, Saurabh Parmar, brought this idea of targeting real girls to Peperone. The philosophy is that real girls are going to trust each other more than they’ll ever believe some superstar that’s very far away. Its old fashioned word of mouth marketing, only using modern day social media as a springboard. The company created a campaign to bring six college girls into the fold. Unlike more traditional model hunt type campaigns, this contest wasn’t a contest at all. It was a means to identify which young women were already influencers on college campuses and then to bring them onboard.
Like its hearty, beautiful line of handbags, Peperone uses quality and innovative marketing strategies to take its message right to its target demographic.