Flowers and chocolate are not the things that are traditionally associated with the high fashion houses of Milan, but Giorgio Armani is a wide-reaching brand that ventures all the way to home decor and confectionary. It even creates specialized candies for holidays like lilac truffles for Valentine’s Day, alcohol-free confections for Ramadan, and chocolate Easter eggs.
What has always set Armani apart is its dedication to craftsmanship that is lighthearted and luxurious. Though fashion is serious business, it’s always based on a reality that the everyday person can appreciate when it comes from Armani. Their ready-to-wear line is part of their business, but their brands extend far beyond the strictly fashionable clothing that is the mark of most luxury brands.
Armani as a brand was founded by designer Giorgio Armani in Milan in 1975 as part of his already successful collaboration with architect Sergio Galeotti. Giorgio Armani had been studying medicine at the University of Milan when World War II broke out. He signed up for the army and worked at a hospital in Verona, where his love of fashion bloomed into life.
With a net worth north of six billion dollars, Giorgio Armani the man is one of the most successful fashion designers in history. He is credited with creating the modern idea of red carpet fashion through his collaborations with actors and actresses.
His work is both timeless and timely, as are his classically famous watches. Armani has always been an innovator in fashion design and beyond. Following the death of model Ana Carolina Reston from anorexia nervosa, Armani banned the use of models with a BMI of less than eighteen from his shows. His was the first haute couture collection to broadcast on the world wide web in 2007. He has designed smartphones and hotels, curated music collections, and partnered with the likes of Lady Gaga, Eric Clapton, and, controversially, bullfighter Cayetano Rivera Ordóñez. He is the first living designer to have a show at the Guggenheim Museum in New York City.
Armani is not just one brand, it’s many brands rolled under a single umbrella. Included in its wide-ranging collection of brands are Giorgio Armani, Armani Collezioni, Armani Jeans, Giorgio Armani Privé, Emporio Armani, Armani Exchange, and Armani Junior. Armani /Fiori is the company’s florist line, Armani/Dolci produces food products, Armani/Casa creates home products, while the company partners with Emaar Properties PJSC for its line of hotels around the world.
The company’s high rank in the fashion industry has been leveraged across a huge variety of disciplines in order to capitalize on its placement and catapult the brand to even higher heights and a wider reach. This is in addition to its three fashion brands that display for haute couture shows.
With over seven thousand employees and an annual revenue close to three billion euro, Armani is a brand that is widely connected with the highest levels of luxury. Rivals like Givenchy and Valentino continue to compete, but none can match the ubiquity of Armani. With creator Giorgio Armani still at the helm, this company seems not only fashionable, but unstoppable.